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10-04-2012

Sharp Aims 5-Inch, 443 PPI 1920x1080 Pixel Displays at Smartphone Market

Sharp

New display will vie with LG, Samsung, and others for dominance

While Samsung Electronics currently dominates the thriving smartphone commodity display market, a number of Asian rivals are aiming to unseat the South Korean giant. Among them is Japan's Sharp Corp.

Sharp - displays

Sharp announced this week that it would be mass-producing a monstrous 443 ppi (pixels-per-inch) 1920x1080 pixel smartphone screen. The 5-inch screen could appear in devices as early as the holiday season, but will likely show up in greater quantities next year. The new display features a brand new pixel technology dubbed CG-Silicon. Sharp's display likely makes use of the company's new "Igzo" power efficient thin-display tech, as well.

The release marks the latest round in a game of brinksmanship by Japan and South Korea's top display makers. Early this year South Korea's LG Electronics announced production of a similar 5-inch 440 ppi unit, which will likely launch in a similar window. LG calls its display technology "Retina" displays.

Sharp is reportedly looking to displace LG in Apple's coveted iPhone, using a slightly smaller display unit. The company announced in August that it would be shipping displays for the iPhone 5 en masse. LG announced similar shipments, indicating that Apple would split its demand between the two manufacturers.

A third player is Japan's Toshiba Corp., which recently demoed a 498 ppi 6-inch display. Toshiba's display could be the most impressive of the bunch -- unfortunately it's not yet quite ready for the market.

dailytech.com

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